Communication University of China

Visiting Researcher, Advertising

Other Affiliations: Università Ca' Foscari Venezia, Asian and Mediterranean African Studies

Thesis Title: What's in a Name? On China's Search for "Public Service Advertising" (gongyi guanggao 公益广告)

About

I am a Visiting Researcher at the College of Advertising of the Communication University of China, Beijing.
Starting from 2009, I worked as a lecturer for the courses "Words, Images, Sounds from China", "Chinese Identity through Logos, Brands and Marketing", "Chinese II", at the Department of Asian and Mediterranean African Studies, Ca' Foscari University.
In 2009, I obtained my PhD in Chinese Studies at the School of Language, Culture and Society of Ca’ Foscari University of Venice with a thesis entitled: “What’s in a Name? On China’s Search for ‘Public Service Advertising’ (gongyi guanggao 公益广告)”.
I spent two years studying at the Faculty of Journalism of the People’s University of China (Beijing) and one semester at the Centre for the Study of Democracy of the University of Westminster (London), where I attended courses on Chinese communication and visual culture, and conducted extensive academic research.
My research interests focus on Chinese popular media texts and, more specifically, range from an interdisciplinary analysis of the language, images and cultural values deployed by commercial and public service advertising to the translation of advertising copies, slogans, and trademarks (both Chinese and Western). I recently got involved in research projects on Chinese brands and marketing strategies.

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